FINAL | INTERACTIVE // SOCIAL
Billboard interactivity | Interested? Scan and we'll take you there.
Snapchat Geofilters | Location-specific, customisable earned media
Snapchat Geofilters
The Mayor of London has teamed up with JCDecaux to tell the world that London is Open. London remains entrepreneurial, international and full of creativity and possibility; a place of welcome, where discrimination will not be tolerated. The city is comfortable in its diversity, proud of its history, and optimistic about its future and JCDecaux have the perfect platform to promote this message
OXFORD STREET
Oxford Street is a world-class retail and cultural hub, drawing over 500,000 visitors a day. Tourists, shoppers, students, commuters... it’s a true melting pot, bringing together people of every gender, sexuality, age, creed, class, religion and race, from every corner of the globe and is the prime location for
"We need to make sure that people across London, and the globe, hear that #LondonIsOpen."
– The Mayor of London, Sadiq Khan
#LONDONISOPEN | AD CAMPAIGN
LONDON IS
COLOURS
FINAL | BILLBOARDS
London is Heavens Opening | Weather-responsive live board static // dynamic
#LondonIsOpen Oxford Street | Dynamic Billboard
LONDON IS:
London's openness is the focus of this campaign; but open in what way? London is many things, and it is open in many ways but the obvious. Each of these ways connecting with and representing something and/or someone different.
The proposed campaign aims to unite those within the 'melting pot' by celebrating their differences under one umbrella notion:
- London is Open. -
The campaign will feature on JCDecaux's cutting-edge of digital out-of-home advertising (DOOH): screens that offer real-time, dynamic communications that can respond/react to news, weather, social media and many more cues, while displaying both static and moving images to keep the content interesting.
FONTS
