backpocket hijack | print media // guerrilla-esque hidden leaflet
backpocket hijack | print media // guerrilla leaflet [click to zoom] #thankstobp
backpocket hijack | print media // support assets
backpocket hijack | in-store print media // main display
backpocket hijack | print media
backpocket hijack | instore promotion
print media | landscape
print media | portrait
app promotion | in-branch decal on window of parent company
Sponsored content/marketing on associated brands' websites
Posts from associated brands/influencers of the demographic.
Sponsored posts from brand account linking directly to app download.
interaction with #thankstobp campaign
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CAMPAIGN
Next year a well known, high street bank are launching a digital-only bank offering young people access to credit cards with the idea that essentially, what a credit card allows you to do is bring tomorrow closer: get access to the good stuff around the corner a little quicker.
Generation Z are an ambitious, ‘always on’ demographic that becomes loyal to a brand once they feel it is loyal to them and their values/beliefs. They value their money and expect good returns on their investments: they want a service to provide exactly what they need, exactly when they need it. No fluff. They engage most with visual content and enjoy a feeling of community.
BACKPOCKET
The new new bank: a convenient, easy to use tool available right when you need it. The 'trick up your sleeve' that gets things done, no messing around.
- everything you need, right when you need it. -
BACKPOCKET | APP DESIGN & PUBLICITY
BANKING & GENERATION Z
COLOURS
FINAL | APP DESIGN
app interface | user interaction
credit card design | clean + minimal, retaining bold colouring
app interface | click to zoom, swipe to see more
BRANDING
Generation Z know what they want and how to get it quickly, and they're not shy with their ambition. Backpocket is here to help them achieve it quicker. The simple, minimal brand identity reflects this, but is not void of personality thanks to the addition of four bold colours, all with connotations specific to the young demographic.
The playful and creative nature of the generation is tied in with these colours, as well as the smooth, curved shapes associated with the brand. The logo, colouring and typography aim to represent not just the brand, but the consumer demographic: committed to ambition, but not afraid to dare.
FONTS
