A brief set as part of a 'wilderness project' at A-Level, where the aim was to find unique and innovative ways of representing & sourcing inspiration from what surrounds us. We were tasked with creating, branding and advertising a clothing brand (and its launch) with a randomly chosen plant and animal as our starting points:
ANTHURIUM
&
SPARROW
The colours found on the petals of the anthurium flower inspired the brand title Grape: a fun, unique and somewhat 'indie' brand for the average young man or woman: unusual flower, rather average bird.
GRAPE | BRANDING & PUBLICITY
WILDERNESS PROJECT
The form of the logo simply visualises the brand name: type in the shape of a bunch of grapes.
It showcases the playfulness of the brand while being synonymous with creativity and originality - key values of both the brand and its target. The uncomplicated composition keeps the brandmark simple and ensures versatility: it works well in any colour.
The font featured in my design is shapely and smooth and the entire logo lacks anything angular. This amounts to a more ‘friendly’ brand and removes an element of severity and harshness. Being the forefront of the brand, it is important to demonstrate the values and attitudes simply and clearly, something I believe has been achieved.
Deciding against including an emblem within my actual logo, I opted to use it as a standalone method of branding - if the logo is inappropriate or unnecessary, the emblem can be used in its place and will hopefully aid in creating a more expansive brand image.
BRAND LOGO
BRAND FONTS
BRAND LAUNCH
The hand-rendered approach is a style Grape has already established with its curvy, hand-drawn logo. The poster design offers an imaginative expansion of a very simplistic shape which reflects my brands theme well: modest but creative.
'Think Grape' - in the simple basic title font regular - explains the concept clearly and encourages the young, ambitious audience to change their attitudes: think creative? Think Grape.
The design transfers to an array of mediums, but A2 portrait fly posters are the primary intention. The audience should feel this is a genuine, independent brand that is not dealing with mass markets: a modest brand with heart.
The minimal composition keeps the focus on the brand colours as well as the logo. Ideal for a campaign to raise awareness for a brand awaiting its launch.
